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Measuring Social Media Success, With Olivier Blanchard
This week in #CMGRClass, we were lucky enough to have Olivier Blanchard, the author of Social Media ROI, join us in our biweekly Hangout on Google+. We were asked to write some questions down ahead of...
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Looking Beyond Superficial Measurements
Having Olivier Blanchard join us for our #CMGRclass hangout was a great opportunity. He had insightful comments and answers to our questions. His book, Social Media ROI, is about managing and measuring...
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Social Media Managing with Olivier Blanchard (@thebrandbuilder)
The #cmgrclass had an opportunity this week to hear from one of the top professionals in the Social Media industry, Olivier Blanchard (aka @thebrandbuilder on twitter). It was a very enlightening...
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Time Spent Well with Olivier Blanchard
Olivier Blanchard was our guest this week in class, who is the author of one of our text books, “Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization.” Silos and Company...
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Challenges of Starting an Online Community
Many of the readings this week discussed ways on how to approach the creation of an online community and some of the questions you should ask yourself when establishing a social media presence. Along...
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“What Is In It For Me?”– Creating An Online Community
We as humans have an age old question - What is in it for me? Let’s face it, we all like to feel part of something. We all like to feel that we are reaching out to others of like mind or interest....
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Building a Brand Around a Common Name
http://howmanyofme.com/search/?given=Jessica&sur=Smith I was cursed when I was born. This curse came in the form of my name, as gifted by my innovative parents. Jessica. Lynn. Smith. Because...
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The Customer Is Always Right (Take Note, Eddie Bauer!)
I had a very negative experience recently with a Customer Service department, and I think this might be the space to lay out all the details and analyze what made things so bad in the first place. I...
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Conflict Resolution Takes Great Communication Skills
We have been looking at many aspects of community management and while the position can be full of exciting experiences, inevitably you will run into a difficult or angry community member. What do you...
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Social Media: The Superhero in Real-Time Customer Support
Several weeks ago, #CMGRclass learned about the importance of understanding and listening to the audience of an online community. Olivier Blanchard, in chapter 12 of Social Media ROI (“Real-Time...
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